Campaign: Sessions

Fairytales for organizational change

What kind of hero are we looking for? Tom Thumb who cunningly outwits the giant? Puss in boots who willingly deceives the evil wizard? The Bremen Town Musicians who by cooperating scare away the thieves? A good story resonates with your audience on more and deeper levels than any, excuse my French, boring presentation on methods and strategy. A good story captivates your audience and will be remembered. It addresses fears ...more »

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