In the context of VUCA (volatility, uncertainty, complexity and ambiguity) it is incredibly tempting to tackle handling these conditions as an organizational task; on the to-do list. Yet there is an opportunity to use these conditions to expand perspective and shift mindsets to a higher level of consciousness. At this level the invisible becomes leverage for creating shared value. The side effect is higher levels of engagement and greater personal and organizational well being & meaning. Companies that follow nature's principles outperform their peers in good and tough times. They see the value. What if VUCA conditions exist to accelerate the evolution of the role of business & higher performance?